Puneet Arora

Puneet Arora

Digital Experience, Web & UX Leader | Certified Usability Architect (CUA)™

puneetarora.design@gmail.comRemote · GlobalLinkedIn

Summary

Digital experience and web transformation leader with 20+ years of experience designing, building, managing, and optimizing complex enterprise websites and digital platforms. A Certified Usability Architect (CUA)™ with formal design training and Director-level experience spanning UX strategy, design systems, CMS and platform transformation, web operations, SEO, CRO, analytics, accessibility, and AI-enabled digital experiences.
Combines strategic advisory capability with hands-on web and design fluency, helping organisations move from fragmented, manually managed websites to scalable, governed, high-performing digital ecosystems. Experienced translating business goals into digital roadmaps, selecting and implementing platforms, improving operating models, and using research, analytics, experimentation, and AI to strengthen customer experience and measurable commercial outcomes.

Experience

1E - A TeamViewer Company

11 yrs 3 mos

Noida, India · Full-time (Hybrid)

  • Director of Digital Experience

    Feb 2023 — May 2026

  • Head of Digital Experience

    Dec 2017 — Feb 2023

  • Senior Manager, Web & Multimedia

    Mar 2015 — Nov 2017

Built and led the digital experience function from the ground up, progressing from Senior Manager to Director while retaining direct ownership of web design and management, UX, design systems, and CMS strategy and governance. Following 1E's acquisition by TeamViewer in 2025, expanded scope to global website transformation and platform strategy, working across Marketing, Product, Engineering, Content, Legal, IT, agencies, and international teams.

WEBSITE STRATEGY, DESIGN & TRANSFORMATION
  • Digital strategy & roadmaps: Owned global website strategy and evolution, translating business priorities into roadmaps covering UX, information architecture, content structure, localisation, governance, platform capability, and continuous optimisation.
  • Enterprise platform transformation: Led UX strategy and platform evaluation for TeamViewer's global website transformation, identifying AEM stack gaps and supporting selection of Sitecore, DAM, and analytics solutions; the confirmed business case projects $7.5M in annual licensing savings.
  • Headless website delivery: Directed a headless WordPress implementation with a React/Next.js front end, coordinating requirements, design, development, stakeholder UAT, defect resolution, release readiness, and adoption through launch.
  • Design systems at scale: Established a Figma design system with reusable components, design tokens, spacing and grid standards, and governed page templates, improving consistency and enabling faster delivery across global teams.
  • Experience design & content discovery: Led UX and information architecture across global web journeys, technical documentation, personalised resource experiences, and AI-enabled website search for technical and non-technical audiences.
WEBSITE OPERATIONS, GOVERNANCE & SCALE
  • Publishing operating model: Introduced demand management, editorial standards, publishing workflows, and reusable page frameworks that reduced time-to-publish by 40% while improving consistency across international markets.
  • Quality & release governance: Established test planning, smoke and regression testing, Jira defect management, stakeholder sign-off, and post-release monitoring across website deployments.
  • Accessibility & compliance: Embedded WCAG accessibility, GDPR, cookie consent, legal, privacy, and brand requirements into design, publishing, QA, and release practices.
  • Partner governance: Managed specialist agencies and web-development partners across UX, SEO, analytics, paid media, social, and platform delivery, setting priorities, standards, budgets, timelines, and quality expectations.
OPTIMIZATION, GROWTH & INTELLIGENCE
  • Organic growth & discoverability: Governed technical SEO, content optimisation, structured data, Core Web Vitals, and emerging GEO practices, contributing to 35% higher organic visibility and 20% growth in lead generation.
  • Conversion optimisation: Built and scaled an Optimizely experimentation programme delivering 10+ validated tests per quarter, increasing test velocity by 40% and contributing to a 24% conversion-rate lift.
  • Analytics & decision support: Implemented GA4 and Adobe Analytics measurement frameworks and executive dashboards covering traffic quality, engagement, MQLs, conversion, SEO performance, pipeline contribution, and website health.
  • Behavioural insight & AI: Combined Hotjar, Microsoft Clarity, usability research, analytics, and AI-assisted workflows to improve navigation, journeys, messaging, content discovery, and digital experience effectiveness.

EXECUTIVE & CROSS-FUNCTIONAL LEADERSHIP
  • Executive advisory: Presented digital strategy, UX direction, transformation roadmaps, investment cases, and performance narratives to C-suite and senior leadership, translating technical and design choices into business outcomes.
  • Cross-functional orchestration: Aligned Marketing, Product, Engineering, Content, Legal, IT, and regional stakeholders around priorities, delivery plans, governance decisions, and measurable website outcomes.
  • Team capability: Built and mentored a multidisciplinary team spanning UX, visual design, content, analytics, motion, and front-end delivery, increasing delivery capacity by 28% through clearer governance and structured development practices.

CPA Global (now Clarivate)

3 yrs 9 mos

Noida, India · Full-time (On-site)

  • Senior Manager, Web Development

    Aug 2013 — Mar 2015

  • Manager, Web Development

    Jul 2011 — Jul 2013

Owned UI/UX design, web development, Drupal CMS operations, analytics, and digital delivery for a global B2B intellectual-property software business serving technical, legal, operational, and executive audiences.
  • Enterprise web & CMS delivery: Managed global Drupal properties across UX, responsive templates, publishing, content governance, analytics, maintenance, and continuous optimisation.
  • Product and release delivery: Led UI design, prototyping, QA/UAT, defect management, and stakeholder sign-off for website and enterprise software releases in partnership with product managers and engineers.
  • Vendor & stakeholder consulting: Led RFP processes, managed external partners, and presented UX recommendations, design rationale, analytics, and programme updates to senior stakeholders.

Lodestar Marketing Group

1 yr 5 mos

Seattle, USA · Full-time (Remote)

  • Creative Evangelist

    Mar 2010 — Jul 2011

Delivered end-to-end digital experience and creative projects for enterprise clients, strengthening expertise in execution quality, client service, production discipline, and full-lifecycle delivery.
  • Designed and developed websites, landing pages, responsive experiences, and advertising creative aligned with client brands and campaign goals.
  • Created email campaigns, microsites, exhibition branding, prototypes, user documentation, and CMS-driven solutions from concept through production and handover.
  • Planned and executed print, digital, and email campaigns that increased brand awareness by 20% and lead generation by 35% across key accounts.
  • Prepared cost and time estimates, managed client expectations, and supported sales proposals and pitches.

HyperQuality (now Avaya)

6 yrs 7 mos

Gurgaon, India · Full-time (On-site)

  • Group Manager, Creative

    Sep 2009 — Feb 2010

  • Creative Manager

    Aug 2007 — Sep 2009

  • Assistant Manager, Web & Graphic Design

    Aug 2006 — Aug 2007

  • Lead Designer

    Aug 2005 — Aug 2006

  • Graphic Designer

    Aug 2003 — Aug 2005

Built and led a multidisciplinary team of designers, developers, and online marketing specialists over a seven-year tenure — responsible for all digital design, brand communications, and marketing production across online and offline channels. Progressed from individual contributor to Group Manager through consistent delivery, team growth, and increasing strategic ownership.
  • Owned the full lifecycle of corporate website design, development, maintenance, and optimisation — delivering consistent brand standards, reliable performance, and continuous UX improvements across all digital properties.
  • Designed and managed the corporate intranet portal — improving internal communications, employee experience, and self-service usability across the organisation.
  • Owned corporate brand communications end-to-end — designing and producing executive presentations, town hall materials, internal newsletters, marketing collateral, employee engagement assets, and corporate sales presentations.
  • Conceptualised and executed integrated marketing campaigns across print and digital — including online ad campaigns, email marketing, microsites, landing pages, exhibition displays, and product launch materials.
  • Contributed UI design and interactive prototypes to the product development group — supporting the design and launch of new web-based software products, working through the full design and build lifecycle.
  • Managed end-to-end delivery of online marketing events (webinars) — from promotional assets and landing pages through to post-event follow-up communications.
  • Designed and produced collateral for internal employee engagement initiatives — supporting culture and internal communications programs across the organisation.
  • Presented campaign concepts, creative strategies, and marketing performance reports to senior leadership — articulating design and marketing decisions in terms of business impact.
  • Built and mentored a growing creative team — establishing quality standards, creative review processes, and delivery disciplines while taking on increasing strategic and stakeholder management responsibility.

Primesite (DDB Mudra)

1 yr 2 mos

Delhi, India · Full-time (On-site)

  • Graphic Designer

    Feb 2002 — Mar 2003

Contributed to the Delhi Metro Rail Corporation (DMRC) Wayfinding Design System Guidelines Manual project — an early and formative experience in building a comprehensive, rules-based visual system from the ground up for one of India's largest infrastructure projects.
  • Conducted in-depth research on international wayfinding systems for mass transit — evaluating typeface options, colour systems, icon and pictogram conventions, and signage materials suited to the Indian context.
  • Designed creative layouts, custom pictograms, signage systems, and an easy-to-update system map for current and planned DMRC stations and lines.
  • Evaluated materials and printing technologies for durable, legible signage — and prepared 3D walkthroughs to test signage impact in real station environments.
  • Presented design strategy and rationale to the client — producing final guideline documentation and artwork schedules for installation.

Education & Certifications

Certified Usability Architect (CUA)™

Human Factors International (HFI), New Delhi

2017

Advanced Diploma in Advertising and Graphic Design (3 years, full time)

Wigan and Leigh College, UK

1999 – 2002

Core Competencies

UI/UX Strategy & LeadershipDesign Systems & Component LibrariesBrand Identity & Visual DesignInformation ArchitectureUX Research & Usability TestingUX Audits & ReviewsInteraction & Visual DesignPrototyping (Low-Fi to High-Fi)Website Strategy & GovernanceWordPress & CMS ManagementHeadless Wordpress CMS ImplementationsDocumentation UX & Content StrategyWCAG Accessibility StandardsCRO & A/B TestingLanding Page Design & OptimisationScalable Page Templates & Reusable FrameworksGlobal SEO & Organic Search OversightAI-Driven Search & GEOAnalytics & KPI ReportingPerformance Marketing & Agency ManagementSocial Media StrategyOnline Reputation Management (ORM)HubSpot / Marketing Automation IntegrationsLocalisation & Global WebsitesRelease & Demand ManagementQA & UAT Test LeadershipAgile & Lean UX MethodologiesCross-Functional Team LeadershipDigital Brand ExperienceMotion Design LeadershipCommunications & Content DesignExecutive Presentation DesignWeb DevelopmentCSS & Front-End StylingProject ManagementAgency & Vendor ManagementBudget ManagementStakeholder Management & Executive Communication

Tools & Technologies

FigmaAdobe XDAdobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere)WordPressAdobe Experience Manager (AEM)DrupalSitecoreMadCap FlarePaligoHTML / CSSAdobe AnalyticsGoogle Tag ManagerGoogle Search ConsoleHotjarMicrosoft ClarityOptimizelySEMrushAhrefsScreaming FrogHubSpotMarketoEloquaSalesforceDemandbase6SenseWistiaNavatticTurtlJiraAsanaConfluenceTrelloChatGPTClaudeFigma AIEmergentAdobe Firefly